Topnotch Residences
Stowe, Vermont
2025-Present
Topnotch Residences introduced luxury condo ownership at a beloved Stowe resort, targeting both existing guests and a wider audience. I designed a multi-channel campaign—including two landing pages, email, print, and Google display ads—to position the residences as a seamless extension of the Topnotch lifestyle.
Magazine Ads
I created two flyer variations for local Stowe and statewide Vermont audiences, with messaging and visuals tailored to feel both regionally relevant and aspirational.
Whisper & Landing Page Designs
I designed two distinct landing pages to speak to different audiences: a Whisper page for existing resort guests and a full public-facing page for prospective buyers. Both experiences balanced elevated lifestyle storytelling with clear, streamlined information to guide visitors toward inquiry without feeling overtly sales-driven.
Google Ads Variations
I designed a series of Google display ad variations, giving the client multiple creative directions to test while maintaining consistent messaging around the Topnotch lifestyle and luxury residence offering.
E-Blast Series
I designed a four-part email series highlighting the lifestyle, amenities, and benefits of owning at Topnotch, with clear calls to action to download the community brochure and connect directly with sales.
