Occano
Merry Hill, North Carolina
2024-Present
The Challenge
Reintroduce a former golf course as a modern golf and boating community while building awareness, trust, and interest around its lifestyle, memberships, and real estate opportunities.
The Goal
Build a polished, consistent digital presence that positioned Occano as both a lifestyle destination and a waterfront community, while supporting membership, lot, and home sales through engaging content and strategic brand visibility.
My Approach
I lead social media strategy, including page optimization, organic content strategy, and paid social creative. I also provide ongoing graphic design support across digital and print collateral while collaborating within the larger creative team.
Project contracted through Real Living ProductionsPage Optimization
I led social media page optimization for Occano, refining the overall design direction to transform the feed and overall page experience from cluttered and overwhelming into something more breathable, polished, and visually aligned with the property itself.
This included implementing strategic pinned posts and organized story highlights to help new visitors quickly understand the community, lifestyle, memberships, and real estate opportunities.
The result was a more trustworthy, aspirational, and informative brand presence that helped convert increased reach and viral content into meaningful follower growth and engagement.
High-Growth Organic Strategy
I developed and executed a high-growth organic content strategy that helped the page gain over 2,500 followers organically within the first month of management. Using a social-first SEO approach, I created aspirational yet highly informative content optimized around high-intent searches related to North Carolina real estate, golf communities, waterfront living, and vacation homes. By combining keyword-driven strategy with trend-based formats and platform-native storytelling, the content consistently increased reach, visibility, engagement, and audience trust.
Tap each post to view it live!
Paid Social Media
I also developed paid content and ad creative designed to promote memberships, specials, events, and real estate opportunities without feeling overly promotional. Rather than relying on traditional sales-heavy advertising, the strategy focused on organic-feeling creative, attention-grabbing hooks, and platform-native storytelling that blended naturally into users’ feeds while still driving awareness, interest, and conversions.
Ongoing Graphic Design Support
I also provide ongoing graphic design support across digital and print marketing efforts, creating branded assets such as paid Google ad banner sets, email graphics, social media assets, and print collateral. The work is focused on maintaining a cohesive visual identity across every customer touchpoint while supporting the community’s broader marketing and sales initiatives.
