Meet Your Designer
About Me
I chose freelancing to build a career rooted in intention, not autopilot. I wanted the freedom to pursue excellence, to work closely with clients I believe in, and to be part of the full creative conversation—not just a name behind a screen. Working independently allows me to form real partnerships with clients, understand their goals deeply, and design work that feels aligned rather than transactional.
Outside of work, I’m inspired by surfing, travel, and new experiences. These aren’t side hobbies—they’re part of how I stay curious, grounded, and creatively sharp. When my life and work are in balance, I bring better ideas, better energy, and better outcomes to every project.
My Work
As a professional, my work blends strategy, storytelling, design principals and best practices into cohesive brand experiences. Every project starts with understanding the why: the brand’s purpose, audience, and the feeling it should leave behind. From there, I create visual systems and creative direction that feel intentional, lived-in, and aligned across platforms. With an agency background in graphic design, social media, and creative direction, I approach projects holistically—thinking beyond single assets to how a brand shows up consistently and strategically in the world. I’m especially drawn to lifestyle, travel, outdoor, hospitality, and purpose-driven brands. The goal is never just aesthetics—it’s to create functional work that feels clear, memorable, and true to who you are.