Allover Apparel

Colorado | California

2025 - Present

The Challenge
Stand out in a crowded outdoor market as a new brand selling versatile apparel designed to move from trail to bike to city. Allovers needed clear differentiation, stronger content, and a cohesive, functional visual system across channels.

The Goal
Grow brand awareness and social reach while establishing a distinct, credible identity for a multi-use product line without leaning into generic outdoor tropes.

My Approach
I led content and campaign design across social, email, and paid media:

On-brand social templates and content direction
Influencer collaboration materials to extend reach and credibility
Designed email campaigns to support conversion
Paid social designs to drive discovery

The system positions Allovers as versatile, human, functional, and culturally relevant; not just another outdoor brand.

Project contracted through Surf and Snow Collective

Email Design & Writing

I led end-to-end email design for Allovers, including welcome flows, abandoned cart automations, and holiday campaigns. My work blends copy and visuals to create on-brand, conversion-friendly emails with a down-to-earth, human tone, balancing creativity with email best practices.

Social Media Consulting & Content

I provide social media strategy support for Allover Apparel through ongoing content trend analysis across relevant brands and platforms. I translate industry trends into tailored content recommendations that align with their audience’s interests and the brand’s voice. This approach helps the team stay current without jumping on trends that don’t make sense for their community or long-term brand goals. I also assisted in the roll-out of an ambassador program & the design of onboarding materials.

A collection of four digital flyers and brochures for the Allover Ambassadors program, featuring outdoor images of people hiking, playing, and exploring scenic locations with grassy fields and rocky landscapes.

Organic Social Media Design

I create on-brand, platform-optimized social media graphics for Allover Apparel, ensuring visual consistency across posts while designing for performance in-feed. My work balances strong brand alignment with social best practices, so content looks cohesive on the grid but also stands out while scrolling.

A woman standing outdoors in a mountainous area with trees and dry grass, wearing sunglasses, a white jacket, and black overalls.

A woman dressed in a white long-sleeve top and black pants standing next to winter accessories and candles, including a gray beanie, a beige sweater, a teal quilted jacket, and three soy candles in amber jars with gold lids, with a white sign listing items for an East Coaster.

Collage of hiking gear for trail trekking, including a sage green long sleeve shirt, a vintage Kodak Ektar half frame camera, a set of colorful hiking socks, a patterned silk bandana, and a woman with shoulder-length brown hair wearing a beige long sleeve shirt.

Image shows a man wearing camping overalls standing next to camping gear, including a black pillow, a portable espresso machine, and a roll-up bag for a vacuum coffee maker, with labels identifying each item.

Meta Ads Design

I design performance-focused Meta ad creatives for Allover Apparel, balancing strong brand alignment with best practices for paid social. My approach prioritizes clarity, strong visual hierarchy, and layouts that work across placements and formats—so the ads feel cohesive with the brand while still optimized for conversion.

A man inspecting a surfboard with promotional text overlay for Allover gear sale and 20% off sitewide from November 28th to December 5th.

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A man preparing to snowboard, with a snowboard leaning against a wooden wall in the background.

Two people wearing green overalls walking outdoors on a dirt trail with mountainous landscape, a woman with curly hair and a man with tattoos and a pink cap, smiling, accompanied by a dog, under a clear blue sky with some clouds.

Woman fishing in a forest stream, wearing sunglasses, a beige cap, and a yellow shirt, carrying a backpack and fishing gear.

Two people walking outdoors in khaki overalls, smiling and wearing sunglasses, with a dog on a trail in a scenic natural setting under a blue sky.

A woman in outdoor gear standing on rocks in a forest. She is wearing a tan cap, sunglasses, a yellow long-sleeve shirt, and a gray backpack. She is extending her arm and holding a black object with a string attached, possibly fishing or outdoor equipment.