Zadún Ritz-Carlton

San Jose Del Cabo

2025

The Challenge
Introduce an ultra luxury residential community while communicating real, detailed community info and building trust with buyers. The brand needed to feel distinct without losing the breathability, quality, and luxury standards of Ritz-Carlton.

The Goal
Position the community as a true place to call home, building familiarity and trust while highlighting the destination and creating a differentiated, place-driven brand system.

My Approach
I designed a community-first brand direction grounded in sense of place. This included a skyline pulled from resort photography as a recurring brand element, paired with breathable layouts, restrained design choices and editorial pacing to carry Ritz-level luxury into a distinct residential identity.

Project contracted through Real Living Productions

Official Lookbook

Open brochure and magazine spread showcasing Zadún, a Ritz-Carlton Reserve Residence, with images of a woman walking in a corridor, a poolside scene, and a modern sculpture.

A 56-page digital and print lookbook designed to serve as both a sales tool and a storytelling piece, combining floorplans, pricing, lifestyle overviews, area guides, and immersive photography to fully communicate the Zadún residential experience.

7-Page Website Design

Designed to feel immersive yet informative, the Zadún website combines interactive maps, photo-driven carousels, and detailed real estate listings to showcase the lifestyle and sense of place while encouraging inquiries. Scrollable previews include the home, destination, Zadún, and real estate pages only.

Print & Email Invitation

Flyer and envelope for Zádina, a luxury residential community by Ritz-Carlton, showcasing images of amenities, with text invitation to a grand reserve event, location details, and offer price of $29M.

A targeted marketing push for Zadún’s crown-jewel Grand Reserve residence, using physical and email invitations with landscape-inspired visuals and refined design to create an exclusive, aspirational experience that drove private tour interest.

Google Ads Banners

Outdoor poolside patio with lounge chairs, seating area, and a view of the sunset sky, promoting exploring a lifestyle at The Enclaves.

A series of Google display ads designed to introduce Zadún to a global audience through refined imagery, restrained copy, and a landscape-inspired visual motif that instantly conveyed a sense of place and invited deeper exploration.

Outdoor patio with a round table and chairs, modern building with warm lighting, and greenery in the background, promoting exploring a lifestyle at The Enclaves.

Banner advertisement for The Enclaves by Ritz-Carlton Reserve, highlighting exploration of lifestyle with images of a pool and an outdoor seating area.

Luxury outdoor patio with seating area, overlooking a pool and scenic landscape, promoting exploration of a lifestyle at The Enclaves, a Ritz-Carlton Reserve residence.

Modern outdoor living space with a round dining table, four chairs, and a fireplace in a luxurious residence.

Grand Reserve Brochure

Open brochure featuring images of luxury resort properties in Puerto Los Cabos, with descriptions of the Grand Reserve Residences and amenities like pools and ocean views.

A 16-page digital and print brochure highlighting the Grand Reserve residence, combining floorplans, home photography, amenities, and location guides to create a comprehensive, aspirational, and highly informative sales tool that showcased the property as the crown jewel of Zadún.

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